Friday

Britax the Car Seat Manufacturer

Do you know anything about the manufacturer of the Roundabout car seat? Unlike in other industries where the CEO is high profile and well known (think Apple or Microsoft!), the Britax management are a bit low key. I thought I should share my research about Britax. Sometimes we got too focused about the products and yet it is important as well to know more about the company that manufactures the product that we'd like to use. Researching Britax on the Internet gained me a little bit of understanding about the company. It would be good as well if buyers of their product will have the same.

Britax ChildCare Inc.
Britax originally started in the UK as part of a 50 year old British specialist manufacturing company. The childcare division was spun off and sold to American private equity firm, the Carlyle group in September 2005 for £230 million. The company producst are branded in the UK and North America as Britax. It also goes as Safe ‘n’ Sound and Steelcraft in Australia and other countries.

Britax Childcare products which includes a premium range of children's car seats and wheeled goods enjoys a very good reputation all over the world for quality, reliability and safety. It's reputation was built through savvy business marketing, innovation and quality products. As an example, it is the leader in the development and promotion of ISOFIX. A technology which I think is the best in providing safety for a child inside the car.

Britax Commitment to Safety
For Britax, child safety is the number 1 priority. They have an entire range of product that gives protection from newborn to toddlers and as your child grows into adolescence. They invests heavily in research and development and uses crash simulators to test their products before they release them. Britax is just one of a few car seat manufacturers that has it's own dedicated crash test facilities similar to the that used by car manufacturers. Since the time they started, they have focused on child car safety and have grown significantly and expanded globally with child safety at the heart of their business.

For convenience, here's some contact information regarding the global branches of Britax. Check them out to know more about their products. Note that the information may change in the future.

Australia
BRITAX Childcare, Melbourne http://www.BRITAX.com.au
BRITAX CHILDCARE PTY LTD
99 Derby Road, Sunshine, Melbourne 3020, Victoria, Australia, Tel: +61 (03) 9288 7288
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Finland
BRITAX Pohjolan Lapset, Helsinki http://www.BRITAX.fi
BRITAX POHJOLAN LAPSET OY
Kauppakartanonkatu 15 D, 00930 Helsinki, Finland, Tel.: +358 9 343 6010
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France
BRITAX Puériculture, Paris http://www.BRITAX.fr
BRITAX PUERICULTURE SARL, Parc d’Entreprise Val d’Europe
4, Boulevard Michael Faraday, 77716 Marne La Vallée, France, Tel.: +33 1 60 42 88 10
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Deutschland
BRITAX RÖMER, Ulm http://www.BRITAX-roemer.de
BRITAX RÖMER KINDERSICHERHEIT GmbH
Blaubeurer Str. 71, 89077 Ulm, Germany, Tel: +49 (0)731 9345-0
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UK
BRITAX Excelsior, Andover http://www.BRITAX.co.uk
BRITAX EXCELSIOR LIMITED, 1 Churchill Way West, Andover
Hampshire, SP10 3UW, United Kingdom, Tel.: +44 (0)1264 333 343
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Hong Kong
BRITAX Childcare, Hong Kong http://www.BRITAX.com.aus
BRITAX Childcare HONG KONG LTD, Rm 1101-3, 11/F, Tower II, Phase I, Enterprise Square,
No. 9 Sheung Yuet Road, Kowloon Bay, Hong Kong, Tel: (+852) 2620 1331
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New Zealand
BRITAX Childcare, NZ http://www.BRITAX.co.uk
BRITAX CHILDCARE NZ LTD
101 Diana Drive, Glenfield, New Zealand, Tel. +64 (0)9 443 0102
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Sweden
BRITAX Nordiska Barn, Kista http://www.BRITAX.se
BRITAX NORDISKA BARN AB
Johanneslundsvägen 2, 3rd Floor, SE-19461 Upplands Väsby, Sweden, Tel.: +46 (0) 8564 841 00
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USA
BRITAX Child Safety, Charlotte http://www.BRITAX.com
BRITAX CHILD SAFETY INC.
13501 South Ridge Drive, Charlotte, NC 28273, Tel. (+1) 704 409 1700

There's a lot of great developments going on for Britax. Continually, they are researching better products that will enhance the safety and comfort for our precious little ones. Check out the other products that Britax offers as you might want to look for a bigger car seat once your child has outgrown his/her Roundabout.

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